Mayoritas orang pertama kali melakukan penelitian sebagai bagian dari program kuliah. Penelitian biasanya salah satu syarat dalam memeroleh  dalam gelar sarjana, master, dan doktor.

 

Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

 

 

Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.

This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage. A systematic observation concludes that the number of men visiting this store are more. One good method to determine why women were not visiting the store is to conduct an in-depth interview of potential customers in the category.


 

Mixed methods research is a methodology for conducting research that involves collecting, analysing and integrating quantitative (e.g., experiments, surveys) and qualitative (e.g., focus groups, interviews) research. This approach to research is used when this integration provides a better understanding of the research problem than either of each alone.

QDA Miner is a mixed methods and qualitative data analysis software developed by Provalis Research. The program was designed to assist researchers in managing, coding and analyzing qualitative data.
QDA Miner was first released in 2004 after being developed by Normand Peladeau. The latest version 4 was released in December 2011. QDA Miner is a widely used software for qualitative research. It is used by market researchers, survey companies, government, education researchers, crime and fraud detection experts, journalists and others.
Computer Assisted/Aided Qualitative Data Analysis Software offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, grounded theory methodology, etc
NVIVO adalah suatu software yang biasa digunakan untuk penelitian kualitatif. Biasanya penelitian kualitatif bertujuan untuk eksplorasi dan pemahaman data secara lebih mendalam (Bandur 2014, p.16). Data kualitatif bersifat mendalam dan rinci, sehingga juga bersifat panjang-lebar.
Lisrel adalah software statistik yang digunakan paling meluas dikalangan peneliti maupun praktisi. Kelebihan dari software lisrel adalah kemampuannya mengidentifikasi hubungan antara variabel yang kompleks.
SmartPLS adalah aplikasi perangkat lunak untuk (grafis) pemodelan jalur dengan variabel laten (LVP). The partial least squares (PLS)-method (PLS) yang digunakan untuk analisis LVP-in software ini.
SPSS adalah sebuah program aplikasi yang memiliki kemampuan analisis statistik cukup tinggi serta sistem manajemen data pada lingkungan grafis dengan menggunakan menu-menu deskriptif dan kotak-kotak dialog yang sederhana sehingga mudah untuk dipahami cara pengoperasiannya.